Our Mission

At Arete Performance, we are driven by a passionate commitment to elevate the outdoor experience for enthusiasts who seek quality, comfort, and sustainability. Our mission is to empower individuals to embrace the outdoors with confidence, knowing they are equipped with premium performance clothing that reflects our values of transparency, sustainability, and responsibility.

We specialize in crafting high-performance outdoor apparel using the finest merino wool sourced exclusively from Australia and New Zealand. Merino wool, a natural and renewable resource, is at the core of our commitment to sustainability. Designed by nature to withstand extreme conditions, merino wool adapts to the body's temperature fluctuations, offering unparalleled comfort in temperatures ranging from -4°F to 95°F.

Unlike synthetic fabrics that may wick away sweat, our 100% merino wool actively manages moisture, keeping you cool during exercise by trapping and releasing moisture as vapor before it turns into sweat. The result is a garment that defies clamminess, dampness, and odor, ensuring you stay fresh and comfortable during intense activities over extended periods.

Arete Performance stands as a testament to the power of natural fibers. Our clothing is not just 100% wool; it's a dynamic partner in your outdoor pursuits, adjusting to your body's needs and providing warmth even when you're working up a sweat. Our commitment to being 100% natural, breathable, odor-resistant, and temperature-regulating remains unwavering, ensuring that every adventure with Arete Performance is a testament to the harmony between nature and innovation.

Join us on a journey where performance meets sustainability, and gear up with Arete Performance for an outdoor experience that transcends boundaries, embraces nature, and reflects the values we hold dear.