About Us

In the heart of adventure and fueled by a passion for the outdoors, Arete was founded by Cliff Moss, a dedicated explorer in mountain biking, climbing, and paddle tennis. Born from the thrill of these pursuits, Arete is more than a brand; it's a commitment to the essence of adventure, comfort, and thoughtful design.

At Arete, we recognize that true adventure is a blend of exhilaration and comfort. Our clothing is a testament to this philosophy—crafted to be more than just gear, it's a companion that moves with you through every twist of the trail, every ascent, and every game on the court.

Cliff’s expertise and love for outdoor sports form the core of Arete's identity. Our mission is clear: to equip you for the outdoor activities that keep your spirit moving. From the thrill of mountain slopes to the competitive spirit of paddle tennis, Arete prepares you for the journey ahead.